Producer Rejects $84M Streaming Deal for 'Ramayana', Seeks $120M
Producer Namit Malhotra has reportedly rejected a Rs. 700 crore (~$84M USD) offer for the streaming rights to the two-part film 'Ramayana', which is described as the highest ever offer for an Indian film. According to an unnamed source, Malhotra is seeking a Rs. 1000 crore (~$120M USD) deal from an OTT player for the project, which has a combined budget of Rs. 4000 crore (~$480M USD). The producer is holding back all digital, satellite, and music rights in anticipation of higher offers as more footage is released.
Key Takeaways
- Producer Namit Malhotra rejected a Rs. 700 crore (~$84M) streaming rights offer for the two-part film 'Ramayana'.
- Malhotra is reportedly seeking a Rs. 1000 crore (~$120M) deal from an OTT player, according to a source.
- The project has a combined budget of Rs. 4000 crore (~$480M) and is slated for a Diwali 2026 theatrical release.
- The producer is holding all digital, satellite, and music rights, anticipating higher offers as more footage is released.
Why It Matters
The producer's nine-figure asking price sets a new valuation benchmark for premium Indian content licensing. This puts pressure on global streamers in India to meet unprecedented prices for exclusive, high-budget local content. Malhotra is also withholding all rights, a contrast to the common practice of pre-selling to de-risk production costs. Watch whether he secures the Rs. 1000 crore price point, and which global or local streamer is willing to meet the demand ahead of the film's 2026 release.
Read full article at msn.com
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