MyBundle has launched a mobile service in partnership with Gigs, offering usage-based and unlimited plans to consumers with a 12-month streaming perk. The platform is positioning this as a turnkey mobile offering for Tier 2 and 3 broadband operators to bundle with their existing internet services.
This move provides smaller broadband operators a low-friction path to compete with major telcos by integrating mobile and video into a single consumer relationship. By leveraging Gigs' infrastructure, MyBundle bypasses the complex MVNO negotiations that typically stall Tier 2 and 3 providers. The inclusion of a 12-month streaming perk directly addresses the churn issues facing both ISPs and SVOD platforms in a saturated market. This strategy forces a shift in how regional players value the triple-play bundle, moving from hardware-centric to service-centric models. Watch for the first batch of ISP partner announcements to see if this commission-based model gains traction over traditional NCTC agreements.
MyBundle has launched a turnkey mobile service for Tier 2 and 3 ISPs, starting at $20 per month. By partnering with Gigs, MyBundle provides broadband providers a low-friction way to offer mobile plans bundled with a year of premium streaming, helping regional operators compete against major telcos and reduce subscriber churn.
The service offers three pricing tiers: a $20 plan for 2GB, a $30 plan for 5GB, and a $50 plan for 10GB of unlimited data.
New subscribers receive 12 months of a premium ad-supported streaming service, with options including Netflix, Disney+, and Hulu.
Gigs provides the network backbone for the service, utilizing AT&T and T-Mobile networks.
Broadband partners receive commissions and can co-brand the service without upfront capital expenditures, while MyBundle manages billing, marketing, and customer care.
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