Muvi Playout launches $199 cloud TV solution as FAST market hits $15B
Muvi Playout offers an end-to-end cloud playout solution for launching online TV networks, enabling content scheduling, broadcasting, and monetization for $199 per month. This platform is highlighted as a tool for businesses, media houses, and independent broadcasters to enter the rapidly growing FAST market. The article details how to set up an online TV channel with Muvi Playout, emphasizing its no-code approach and features like dynamic ad insertion.
Key Takeaways
- Muvi Playout enables entry into the FAST market for a monthly subscription of $199, including CDN, DRM, and HLS support.
- The platform features a drag-and-drop scheduler and supports electronic program guides (EPG) in XLS and CSV formats.
- Global FAST viewing hours increased 43% year-over-year in 2025, with 45% of U.S. internet households now consuming these services.
- Dynamic ad insertion tools allow for real-time ad placement across smart TV ecosystems including Samsung TV, Roku, and Apple TV.
- Connected TV (CTV) advertising spend is projected to reach $38 billion in 2026, serving as a primary driver for linear-style streaming.
Why It Matters
The commoditization of cloud playout into a low-cost, no-code subscription model shifts the FAST barrier from technical infrastructure to content acquisition. As major platforms like Samsung TV Plus and Roku Channel now reach roughly 100 million monthly users, small-scale and niche broadcasters can leverage tools like Muvi Playout to compete for a slice of the projected $38 billion CTV ad market. This democratization of broadcasting assets intensifies competition for viewer attention in an increasingly fragmented linear environment. Watch for a surge in hyper-niche or localized FAST channels as production costs drop below the $200 threshold, potentially diluting the impact of premium content aggregators.
Additional Context
The expansion of playout automation comes as the broader FAST ecosystem reaches critical mass among global audiences. Per Samsung, January 2026, the Samsung TV Plus service surpassed 100 million monthly active users, a 25% year-over-year increase in streaming hours. This scale is mirrored by Roku, which reported in January 2026 that 64% of its U.S. households now stream FAST content. These metrics indicate that linear, ad-supported streaming is no longer a niche alternative but a primary consumption pillar, with Roku noting its FAST viewing grew 262 times faster than the overall TV streaming market since 2020. Simultaneously, the competitive landscape for cloud infrastructure is maturing rapidly to support this volume. Per analyst reports from Omdia in late 2025, the U.S. continues to dominate FAST revenues with an 80% market share, yet significant growth is shifting toward international markets like Brazil and South Korea. This internationalization is driving demand for flexible, localized playout solutions that can handle regional ad regulations and varied electronic program guide standards. Industry analysts at MoffettNathanson, as of June 2026, characterize FAST as a 'formidable force' increasingly siphoning budgets from traditional broadcast and cable. This is bolstered by Nielsen/Gracenote data showing that over 70% of current FAST programming was produced after 2010, debunking the 'library filler' reputation of early free streaming. For infrastructure providers like Muvi, the focus has shifted toward interactive features—such as live voting and real-time analytics—to provide the performance-driven ROI that modern CTV advertisers demand.
Read full article at muvi.com
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