MPA tells FCC not to reclassify vMVPD streaming services
The Motion Picture Association (MPA) has urged the Federal Communications Commission (FCC) not to reclassify virtual multichannel video programming distributors (vMVPDs). This comes as broadcasters and the NAB have been advocating for changes to retransmission consent negotiation rules with streamers like YouTube TV.
Key Takeaways
- The Motion Picture Association filed a request with the Federal Communications Commission on vMVPD classification.
- The FCC is being asked not to reclassify virtual multichannel video programming distributors.
- Broadcasters and the NAB have long pushed changes to retransmission consent negotiations.
- YouTube TV is one of the streamer examples named in the reporting.
Why It Matters
The immediate impact is regulatory: the FCC is being pressed to leave vMVPDs under their current classification rather than redraw the rules around them. That matters because retransmission consent negotiations are already a point of contention between broadcasters and streamers like YouTube TV. The broader ecosystem signal is that the MPA and broadcasters are now staking out opposite positions on how streaming video distributors should be treated in FCC policy. Watch for any FCC action on vMVPD reclassification and any related move on retransmission consent rules.
Read full article at tvtechnology.com
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