Moloco, an AI advertising solutions firm, is launching Moloco Ads for Performance CTV to enable app marketers to measure connected TV app marketing performance. The new product aims to provide tools for tracking and optimizing app advertising campaigns on CTV platforms.
Moloco is adding measurement and optimization tools specifically for app marketing on connected TV, a sign that performance tracking is becoming a more explicit part of the CTV ad stack. For streaming platforms and ad-tech vendors, the focus is not on broader brand advertising but on campaign-level measurement for app marketers. The concrete signal to watch is whether Moloco pairs the launch with details on supported CTV platforms or reporting metrics once the product goes live on May 11.
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