Mohanlal: Drishyam 2 OTT Release Prioritized Crew Employment During Pandemic
Actor Mohanlal revealed that the decision to release his film "Drishyam 2" directly on OTT platforms during the COVID-19 pandemic was made to secure employment for industry workers. This context is provided while discussing the recent theatrical success of "Drishyam 3," which grossed Rs 117.17 crore globally in three days.
Key Takeaways
- Mohanlal stated "Drishyam 2" bypassed theaters for OTT to prevent job losses for film crews during COVID-19.
- Mohanlal acted in approximately seven films during the pandemic, many for OTT platforms.
- "Drishyam 3" achieved a global gross of Rs 117.17 crore within three days of its theatrical release.
- The film recorded 50.2% overall occupancy across 5,185 shows on its third day, with Malayalam version occupancy at 66.52%.
- The Hindi adaptation of "Drishyam 3" is scheduled for an October 2 theatrical release.
Why It Matters
The decision to release "Drishyam 2" directly to OTT highlights how pandemic-era production decisions, driven by social rather than purely commercial factors, bolstered the nascent direct-to-digital distribution model in certain markets. While some of these OTT-first films underperformed when later released theatrically, the immediate goal was workforce stability. The subsequent theatrical success of "Drishyam 3" demonstrates a return to traditional box office strength for established franchises. This tension between guaranteed immediate release via streaming and potential blockbuster theatrical returns continues to shape distribution strategies. Moving forward, analyze how hybrid distribution models evolve for major regional releases, especially for sequels to successful OTT titles.
Read full article at msn.com
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