AMI taps MINT Square for independent-agency programmatic access
MINT Square, a programmatic advertising specialist, has partnered with the Alliance of Media Independents (AMI) to make programmatic advertising more accessible to independent agencies in the UK. This collaboration aims to provide AMI's member agencies with greater access to MINT Square's programmatic capabilities and expertise.
Key Takeaways
- MINT Square is partnering with the Alliance of Media Independents, or AMI.
- AMI is described as the UK's largest collective of independent media agencies.
- The collaboration is focused on programmatic advertising access for AMI member agencies in the UK.
- MINT Square will provide its programmatic capabilities and expertise to those agencies.
Why It Matters
The immediate effect is a wider route into programmatic advertising for AMI member agencies in the UK, using MINT Square’s specialist capabilities rather than building everything in-house. That matters because AMI is the UK’s largest collective of independent media agencies, so the partnership concentrates access in one place. For the broader ad-tech stack, it is another example of specialist programmatic services being packaged for independents. Watch for any follow-up on which AMI agencies adopt the arrangement and what capabilities MINT Square says they gain through the partnership.
Read full article at adweek.com
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