Meta is building a personalized AI assistant for billions of users

Meta is moving beyond a chat-style assistant and toward software that can execute tasks across applications for its own user base. That points to a tighter link between identity, personalization, and action inside Meta’s ecosystem, rather than a standalone AI product. For the broader streaming and video stack, the relevant signal is how deeply this kind of assistant is embedded into consumer apps that already hold attention and account data. Watch for any concrete details on which Meta applications the assistant can operate across, since that will show how broad the integration is.