Meta is reportedly preparing to extend its Facebook Audience Network to Connected TV (CTV) screens. The move is positioned as a strategy to fuel the company's next wave of advertising growth.
If Meta extends Facebook Audience Network to CTV, it would add a new placement for its ad business beyond existing Facebook inventory. That puts connected TV more directly into Meta’s monetization stack, alongside the company’s broader ad growth efforts. The article does not give a launch date or product details, so the next concrete signal to watch is whether Meta formally announces CTV support for Facebook Audience Network and how it describes placement scope.
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