Media Press Group has acquired the electronic program guide and content discovery business of InfoPortugal to expand its metadata services in the Portuguese market. The acquisition integrates local editorial expertise with Media Press Group’s existing metadata infrastructure and API-based delivery platform.
This acquisition immediately positions Media Press Group as the dominant metadata infrastructure provider in Portugal, filling a critical gap in its European footprint. By combining local editorial teams with centralized API-based delivery, the company reduces friction for streaming platforms requiring localized content discovery tools. The move reflects a broader trend of consolidation in the metadata sector as providers scale to meet the cross-border demands of global streaming services. Watch for the full technical migration of InfoPortugal clients onto the MP API environment to gauge how quickly the company can unify its regional data silos.
The deal follows a period of intense mergers and acquisitions activity across the advertising and media technology landscape as firms seek to bolster their data capabilities. This strategy mirrors recent automated metadata for global marketing initiatives designed to streamline content management workflows, though firms must be wary of building bespoke media integrations that can lead to long-term technical debt. To further enhance these workflows, companies are increasingly looking to add AI metadata to their existing media suites.
Media Press Group has acquired the electronic program guide business of InfoPortugal, becoming the dominant TV metadata provider in Portugal. This strategic move integrates local editorial expertise with the MP API platform, streamlining content discovery for streaming and linear services while consolidating the company's market position across the Iberian Peninsula.
The acquisition establishes Media Press Group as the leading TV metadata provider in Portugal by integrating InfoPortugal's EPG business into its operations.
The acquired business will operate under the entity name EPG Metadata Services – TVADVISOR while continuing to license the InfoPortugal trademark.
Portuguese customers will gain access to the MP API, which provides automation for VOD, sports, and visual metadata.
According to Impresa COO Ana Sengo da Costa, the sale aims to accelerate development and growth for the metadata unit.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source