AlixPartners flags six trends shaping media and entertainment in 2026
AlixPartners has released its 2026 Media & Entertainment Predictions Report, which identifies six key trends expected to shape the industry. The report highlights structural change, widespread AI adoption, and creative disruption as major factors influencing the sector.
Key Takeaways
- AlixPartners’ 2026 Media & Entertainment Predictions Report highlights 6 trends to watch in the sector.
- The report centers on structural change across media and entertainment.
- Widespread AI adoption is one of the six trends AlixPartners calls out.
- Creative disruption is another core theme in the 2026 outlook.
Why It Matters
The immediate takeaway is that AlixPartners is framing 2026 as a year defined by structural change rather than incremental adjustments. For streaming and broader media operators, the report’s emphasis on widespread AI adoption and creative disruption signals pressure across both workflows and content strategy. The key ecosystem signal is the combination of six named trends, which suggests the firm sees multiple forces converging at once. Watch for which of the 6 trends AlixPartners highlights as the most material in the full report.
Read full article at alixpartners.com
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