Mark Cuban says streaming sports ratings don’t matter
Mark Cuban stated that sports event ratings on streaming platforms are "irrelevant." He believes these metrics hold no value for streaming platforms entering into media rights agreements with sports leagues.
Key Takeaways
- Cuban called sports event ratings on streaming platforms "irrelevant."
- He said ratings metrics have no value for streaming platforms entering media rights agreements with sports leagues.
- The comment centers on a core measurement issue for sports on streaming: whether legacy ratings still matter in rights negotiations.
Why It Matters
Cuban’s view draws a sharp line between traditional TV audience measurement and how streaming sports rights are valued. If ratings are treated as irrelevant, the focus shifts away from the old linear model and toward whatever metrics streaming platforms and leagues actually use in rights talks. The article does not name those replacement metrics, but it does make clear that ratings are not the yardstick Cuban wants applied. Watch for whether other rights deals or executives publicly reject ratings-based evaluation in streaming sports negotiations.
Read full article at barrettmedia.com
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