Mark Cuban says streaming sports ratings don’t matter

Cuban’s view draws a sharp line between traditional TV audience measurement and how streaming sports rights are valued. If ratings are treated as irrelevant, the focus shifts away from the old linear model and toward whatever metrics streaming platforms and leagues actually use in rights talks. The article does not name those replacement metrics, but it does make clear that ratings are not the yardstick Cuban wants applied. Watch for whether other rights deals or executives publicly reject ratings-based evaluation in streaming sports negotiations.