Mark Cuban says NBA TV ratings miss most streaming viewers
Dallas Mavericks minority owner Mark Cuban stated that NBA ratings are "irrelevant" because they do not capture the full scope of viewership across various platforms.
Key Takeaways
- Mark Cuban called NBA ratings "irrelevant" in comments on May 24, 2026.
- Cuban said traditional ratings miss viewership across various platforms.
- The comments came from the Dallas Mavericks minority owner.
- The article frames the issue as a viewership measurement problem for NBA games.
Why It Matters
Cuban’s point lands on a basic measurement problem: television ratings alone do not capture how many people actually watch NBA games across multiple platforms. That matters for the streaming video ecosystem because sports audiences are increasingly fragmented across TV and other viewing surfaces, while legacy ratings still anchor many industry conversations. The source does not name a replacement metric, which is the key signal to watch next: whether league, network, or platform coverage shifts toward a broader cross-platform viewership measure.
Read full article at msn.com
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