Paramount shuts down BET+, folding its content into a Paramount+ hub.
Paramount is shutting down the BET+ streaming service, which has around 3.5 million subscribers, in June. This follows Paramount's buyout of Tyler Perry Studios' 25% stake in the service. The majority of BET+ content will be moved to Paramount+, which currently has 80 million subscribers, where it will be featured in a branded BET Hub.
Key Takeaways
- The shutdown follows the newly formed Paramount Skydance buying out Tyler Perry Studios' 25% stake in BET+.
- Over 1,000 hours of BET+ content will move to a branded BET Hub within Paramount+, which currently has 80 million subscribers.
- Direct subscribers to BET+ will be offered a discount to subscribe to Paramount+ following the service's closure.
- Paramount's linear BET channel, BET Studios production company, and BET Digital platform will all continue to operate.
Why It Matters
The BET+ shutdown continues Paramount's streaming consolidation strategy, aiming to build a single, scaled service instead of managing fragmented niche apps. It attempts to migrate 3.5 million BET+ users to the flagship Paramount+ platform. The move was enabled by the buyout of Tyler Perry's stake, removing a key partnership hurdle for full integration and allowing the new Paramount Skydance entity to focus resources on its primary streaming asset. The key metric to watch will be the subscriber conversion rate from BET+ to Paramount+, measuring the effectiveness of the discount offer.
Read full article at msn.com
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