LNK Group migration to AMPP platform modernizes five Lithuanian networks

This transition demonstrates the growing viability of software-defined media operating systems for national broadcasters managing complex linear and digital workflows. By moving away from dedicated hardware, LNK Group gains the ability to scale services and modify workflows without the traditional constraints of physical infrastructure. The integration of SMPTE ST 2110 with cloud-based disaster recovery highlights a maturing hybrid model that balances local performance with cloud-based resilience. As more regional broadcasters move toward IP-based environments, the industry should watch for increased adoption of unified media management tools like Framelight X to bridge legacy archives with modern distribution. The next signal will be how LNK utilizes SCTE insertion to drive programmatic revenue across its digital properties.

Grass Valley has been expanding AMPP adoption across European broadcasters in 2025 and 2026, positioning the platform as a unified operating system for playout, media management, and production workflows. LNK Group's migration makes it one of the first broadcasters in the Baltic region to adopt AMPP for national television playout, with Hannu Pro CEO Kalvis Baumanis noting that the deployment gives LNK's technical team access to hundreds of broadcast tools without the traditional hardware procurement cycle. The project was delivered through a competitive tender process, underscoring that AMPP is now being evaluated against alternative playout solutions in formal procurement at the national broadcaster level.

Grass Valley has framed AMPP as the foundation of his "Dynamic Media Facility" concept, where broadcast applications run on shared compute infrastructure rather than dedicated hardware. The company has been promoting this architecture as a practical route for broadcasters transitioning to SMPTE ST 2110 environments, allowing software-defined applications to integrate with existing IP infrastructure while extending critical services into the cloud. For LNK Group specifically, this means Playout X and Framelight X operate on AMPP Local on-premises while disaster recovery runs on AWS with Wasabi storage, creating a hybrid model that maintains broadcast-grade reliability for five simultaneous network feeds.

The LNK deployment also highlights the role of certified AMPP Managed Service Partners in Grass Valley's go-to-market strategy. Hannu Pro, which delivered the LNK project, is a certified AMPP Managed Service Partner covering the Baltic region, and the integration required connecting Grass Valley's software layer with LNK's existing Telestream DIVA archive and Vantage transcoding infrastructure. This partner-delivery model allows Grass Valley to scale AMPP deployments across geographically diverse markets without maintaining direct implementation teams in every region, a structure that has become common among platform vendors targeting mid-size national broadcasters.