NBA viewership stays up, with NBC and ESPN/ABC leading
NBA viewership is up by a double-digit percentage entering the All-Star break. The growth is reportedly led by the league's linear television partners, NBC and ESPN/ABC.
Key Takeaways
- NBA viewership is up by a double-digit percentage entering the All-Star break.
- NBC is one of the linear TV partners driving the increase.
- ESPN/ABC is also contributing to the viewership gains.
- The report specifically points to linear television as the source of the growth.
Why It Matters
The NBA is posting double-digit viewership growth at the All-Star break, and the lift is coming from linear TV rather than a streaming-specific note in the report. That keeps NBC and ESPN/ABC central to the league’s current audience performance. The only ecosystem read supported here is that traditional TV partners are carrying the growth. What to watch next: the league’s post-All-Star viewership figures, especially whether the same linear partners remain the main drivers.
Read full article at sportsmediawatch.com
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