Cricket adds free HBO Max ad tier to $60 unlimited plan
Cricket Wireless announced it will offer the ad-supported tier of HBO Max for free to new and existing customers on its $60/month unlimited plan, starting August 20, 2021. This partnership with WarnerMedia provides customers access to HBO Max's content library at no additional charge, valued at $9.99 per month. It marks HBO Max's first prepaid wireless distributor for its streaming platform.
Key Takeaways
- Cricket’s $60/mo. unlimited plan gets HBO Max’s ad-supported tier free starting August 20, 2021.
- The benefit is available to both new and existing Cricket customers on the $60 plan.
- The plan includes 15GB of mobile hotspot, 100 GB of cloud storage, unlimited calls to and from Mexico and Canada, and access to Cricket’s 5G network on eligible devices.
- WarnerMedia called Cricket its first prepaid wireless distributor for HBO Max.
- Existing Cricket customers on the $55/mo. UNL plan can upgrade for $5 more per month to get the HBO Max benefit.
Why It Matters
Cricket is using a wireless plan to distribute HBO Max’s ad-supported tier at no additional charge, tying streaming access directly to a $60 monthly mobile product. For WarnerMedia, Cricket becomes the first prepaid wireless distributor for HBO Max, extending the service through an AT&T-owned carrier with a built-in ad-supported audience. The key signal to watch is how many customers move from Cricket’s $55 UNL plan to the $60 plan, since the article says that upgrade is the path to the HBO Max benefit.
Read full article at cricketwireless.com