NBC Sports draws record 19.6 million for Kentucky Derby
The 152nd Kentucky Derby broadcast by NBC Sports achieved a record viewership, drawing an average of 19.6 million viewers. This marks the highest viewership ever for the "Run for the Roses."
Key Takeaways
- NBC Sports’ 152nd Kentucky Derby broadcast averaged 19.6 million viewers.
- The 2026 race became the most-watched "Run for the Roses" on record.
- The article describes Saturday’s Kentucky Derby as history-making.
Why It Matters
A 19.6 million average confirms that live sports remains one of the few programs that can still deliver mass, simultaneous reach. For NBC Sports, the Derby’s record audience reinforces the value of marquee tentpoles in a fragmented viewing market. The only concrete signal to watch next is whether NBC Sports or the Derby release any breakdown of the 19.6 million audience beyond the average viewership figure.
Read full article at bloodhorse.com
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