Chiefs likely for Brazil opener, with streaming rights in play
The Kansas City Chiefs are expected to play the Los Angeles Chargers in the NFL's first-ever game in São Paulo, Brazil, scheduled for Friday, September 5th. This international game will be offered for bid among the league's broadcasting partners. Additionally, the Chiefs are anticipated to play on Christmas Day for the third consecutive year, seeking to become a holiday fixture.
Key Takeaways
- The Chiefs are the “No. 1 franchise in consideration” to play the Chargers in São Paulo, Brazil.
- The game is scheduled for Friday night, Sept. 5, and would be the NFL’s first-ever game in São Paulo.
- The Brazil matchup is “up for bid among the league’s broadcasting partners.”
- A league source said the Chiefs are expected to play on Christmas Day for the third consecutive year.
- Chiefs owner Clark Hunt said he would like the team to play an international game and a holiday game every season.
Why It Matters
If the Chiefs-Chargers pairing holds, the NFL will be selling its first São Paulo game as a stand-alone international window, with the broadcast rights up for bid among its partners. The same team is also expected to remain a Christmas Day fixture for a third straight year, giving the league another premium holiday property tied to Kansas City. That combination reinforces how the Chiefs have become a centerpiece for NFL TV strategy, not just a high-profile on-field brand. What to watch next: which broadcaster wins the Brazil game bid and whether the league confirms the Chiefs for Christmas Day again.
Read full article at sportsbusinessjournal.com
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