Jomboy Media expands from digital creator to 24/7 Fubo channel.
Jomboy Media and Fubo have launched The Jomboy Media Channel, a 24/7 linear streaming network available to all Fubo subscribers as of April 15. The channel will feature content produced entirely by Jomboy Media, including series such as We Got Ice and The Warehouse Games. As part of the partnership, select Jomboy programs will also stream on the Fubo Sports Network FAST channel.
Key Takeaways
- The Jomboy Media Channel launched on April 15 as a 24/7 linear network programmed with Jomboy-produced content like 'The Warehouse Games.'
- The channel is available to all subscribers of Fubo, a virtual pay TV provider in the U.S.
- In addition to the dedicated channel, select Jomboy programs will stream on the Fubo Sports Network FAST channel.
- The deal adds to Jomboy's existing traditional media presence, which includes a partnership with YES Network and an equity stake sold to MLB.
Why It Matters
This partnership provides a clear test for a digital-first media brand sustaining a full 24/7 linear feed on a major vMVPD. It moves Jomboy beyond YouTube and broadcast integrations into a fully programmed channel environment. For Fubo, this adds exclusive, creator-led content aimed at a digitally native sports audience, serving as a potential differentiator. This model builds on Jomboy's previous deals with YES Network and MLB, creating another distribution path within the established TV ecosystem. Watch for any reporting on the channel's viewership and whether other vMVPDs pursue similar single-creator channels.
Read full article at msn.com
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