JioStar elevates Nidhi Maheshwari to brand marketing chief
JioStar promoted Nidhi Maheshwari to Senior Director of Brand Marketing, recognizing her previous role as Director of Brand Marketing. Her experience includes content and OTT platform marketing with major entertainment brands like Disney+ Hotstar and Lionsgate India. In her new role, she will be responsible for driving brand strategy for JioStar.
Key Takeaways
- Nidhi Maheshwari was promoted to Senior Director of Brand Marketing at JioStar.
- She previously held the title of Director of Brand Marketing at the company.
- Her experience includes content and OTT platform marketing at Disney+ Hotstar and Lionsgate India.
- Her new remit is to drive brand strategy for JioStar.
Why It Matters
This promotion gives JioStar’s brand strategy to an executive with direct OTT and content marketing experience, which is the core function named in the announcement. The move also shows continuity inside the marketing organization, since Maheshwari was already serving as Director of Brand Marketing before the upgrade. For StreamingMeme readers, the key signal is whether JioStar makes any further brand or marketing leadership changes after this appointment, since the article only confirms this single promotion.
Read full article at brandequity.economictimes.indiatimes.com
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