JioHotstar Launches 'Launchpad' Ad Product, Targets 50M CTV Devices in India

JioHotstar's focus on CTV, especially with the introduction of "Launchpad," signifies a strategic move to capture a larger share of India's rapidly growing digital advertising market. This expanded ecosystem aims to provide advertisers with unified access to diverse audiences across entertainment and sports, enhancing targeting capabilities. The emphasis on outcomes-based advertising and deterministic data for CTV monetizes the platform's scale. Watch for "Launchpad" beta results and how it drives advertiser adoption and ROI in India's competitive ad tech landscape.

The formation of JioStar in late 2024, an $8.5 billion joint venture between Reliance Industries and Disney, consolidated roughly 85% of India's streaming market. According to recent earnings reports, JioStar recorded a 27% year-over-year increase in CTV reach during the 2026 IPL season (per devdiscourse.com, April 2026). The combined entity reported gross revenue of ₹36,248 crore for FY26, positioning it as a direct fiscal rival to global platforms like Google India and Meta (per exchange4media, April 2026). Industry estimates from Media Partners Asia and Pitch Madison suggest that India's CTV ad spend will reach between ₹2,300 crore and ₹3,000 crore by the end of 2025, fueled by 60 million addressable CTV households (per themediaant.com, August 2025; per truefan.ai, 2026). This growth is supported by a shift in viewer behavior, with Ormax OTT Audience Report data indicating that average Indian viewers now spend 3.5 hours per day on television screens, with 80% co-viewing with mobile devices. To capitalize on this, JioHotstar expanded its ad stack in early 2026 with self-serve advertising and signal-led commerce features, partnering with Swiggy’s Instamart to integrate shoppable formats directly into live sports and entertainment feeds (per mediabrief.com, May 2026).