Shirley Bowers joins Jim Henson to expand distribution
The Jim Henson Company, a US-based children’s production outfit, has appointed Shirley Bowers, formerly of Fremantle, to lead its distribution efforts. This hire aims to expand the company's licensing and coproduction business.
Key Takeaways
- The Jim Henson Company hired Shirley Bowers after her time at Fremantle.
- Bowers will lead distribution for the US-based children’s production outfit.
- The company linked the hire to growing its licensing business.
- The same appointment is meant to support Jim Henson’s coproduction business.
Why It Matters
This is a direct distribution hire for The Jim Henson Company, with Shirley Bowers brought in to run that function. The immediate implication is that the company is tying distribution more closely to licensing and coproduction, both named as growth targets in the article. For the broader kids’ content market, the move shows Henson investing in commercial rights and partner deals rather than just production output. The specific signal to watch is whether Bowers’ remit expands into new licensing or coproduction announcements under Jim Henson’s banner.
Read full article at c21media.net
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