ITV Studios unifies This Morning, Loose Women, Lorraine on Cuez
ITV Studios, the production arm of the UK's commercial broadcaster, has implemented the Cuez live production platform to manage three of its back-to-back live shows. This deployment unifies live rundown and studio automation from a single platform for their daytime magazine, talk, and lifestyle programs.
Key Takeaways
- ITV Studios is using the Cuez live production platform for This Morning, Loose Women and Lorraine.
- The deployment brings live rundown and studio automation into a single platform.
- The three ITV daytime magazine, talk and lifestyle shows run back-to-back from the same production setup.
Why It Matters
ITV Studios is consolidating live rundown and studio automation for three daytime shows into one production platform, reducing the number of separate tools needed across the same schedule. That matters because This Morning, Loose Women and Lorraine are all run back-to-back, so workflow consistency across a shared setup is now part of the operation. The concrete signal to watch is whether ITV Studios expands Cuez beyond these three shows or adds other live production teams to the same platform.
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