ITV Studios Consolidates Three Live Shows Onto Single Cuez Cloud Platform
ITV Studios has integrated the Cuez cloud-based production platform to manage and automate three live daytime programs, including 'This Morning', 'Loose Women', and 'Lorraine', from a single London studio. The system unifies graphics and VT playout, while synchronizing real-time rundown changes across editorial and camera teams. This implementation aims to streamline workflows, reduce errors, and support a leaner production crew for their back-to-back shows.
Key Takeaways
- ITV Studios manages 'This Morning,' 'Loose Women,' and 'Lorraine' from a single London studio using Cuez.
- The Cuez platform unifies graphics and VT playout, previously requiring two operators and applications.
- Cuez Rundown synchronizes script changes instantly, updating camera operators' iPads in real-time.
- The system supports a leaner production crew by making the entire creative process accessible from one environment.
- Cuez comprises Storydesk, Rundown, and Automator modules, connecting via API/MOS for control.
Why It Matters
ITV Studios' adoption of Cuez demonstrates a continued industry shift towards cloud-based, centralized production platforms for live broadcasting. By consolidating three complex, back-to-back shows into a single system, ITV aims for increased operational efficiency, reduced errors, and potentially smaller crew requirements. This move highlights how platform-based solutions are integrating disparate production elements like graphics, VT playout, and rundown management into unified workflows. Competitors and other large broadcasters will be watching ITV's reported gains in crew efficiency and error reduction as they evaluate similar investments in cloud-native production tools. The key signal to watch will be Cuez's ability to scale this integrated approach to other demanding live programming formats.
Read full article at thebroadcastbridge.com
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