ITV drops uncertainty as Comcast sale talks stay active
ITV has confirmed it is in ongoing "active discussions" with Comcast regarding a potential £1.6 billion sale of its Media and Entertainment division, which includes its linear TV channels and streaming service ITVX. This update followed an earlier announcement in November 2025, with ITV noting the removal of a line indicating uncertainty about the transaction.
Key Takeaways
- ITV confirmed “active discussions” with Sky regarding a possible sale of its M&E business.
- The proposed transaction is valued at £1.6 billion and was first revealed in November 2025.
- The asset under discussion includes ITV’s linear TV channels and the ITVX streaming service.
- ITV dropped the earlier statement that there was “no certainty” a transaction would take place.
Why It Matters
ITV is still treating the Comcast talks as a live transaction, and the removal of uncertainty language is the clearest new signal in this update. The potential deal covers both ITV’s broadcast channels and ITVX, so it would reshape the structure of a major UK media business rather than just move a single streaming asset. Comcast’s Sky is the counterparty named in the filing, and the article says the goal is a UK-focused streaming giant. The next concrete marker is ITV’s promised market update, which will show whether the talks progress beyond “active discussions.”
Read full article at tvbeurope.com
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