ITV drops uncertainty as Comcast sale talks stay active

ITV is still treating the Comcast talks as a live transaction, and the removal of uncertainty language is the clearest new signal in this update. The potential deal covers both ITV’s broadcast channels and ITVX, so it would reshape the structure of a major UK media business rather than just move a single streaming asset. Comcast’s Sky is the counterparty named in the filing, and the article says the goal is a UK-focused streaming giant. The next concrete marker is ITV’s promised market update, which will show whether the talks progress beyond “active discussions.”