ITDev has launched a new FPGA video IP core designed for SDR/HDR color space conversion, aiming to support integrators in broadcast and Pro AV workflows. This is ITDev's first self-funded commercial FPGA IP core, developed after 15 years of experience in FPGA designs for clients. The IP is already being integrated into a commercial product for a major broadcast equipment manufacturer.
This gives broadcast and Pro AV vendors a commercial FPGA option for SDR/HDR and colour-space conversion without building the core themselves. ITDev is packaging 15 years of FPGA design experience into a product aimed at efficient FPGA resource use, high colour quality, and configurability. The immediate signal to watch is the adoption path: the core is already inside a commercial product for a major broadcast equipment manufacturer, which suggests the launch is moving beyond a standalone announcement.
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