iSpot.tv expands multi-screen measurement with 83 million smart TV footprint

The shift toward outcome-based measurement is forcing a transition from legacy ratings to real-time attribution. For streaming providers, iSpot’s ability to deduplicate audiences across 400+ platforms directly addresses the fragmentation making frequency capping difficult. By tying creative impact to specific conversions, iSpot is positioning itself as a primary currency alternative for data-driven upfronts. Watch for whether Paramount and AMC Networks further expand their use of iSpot SAGE AI to automate these outcome-based insights for the 2026-27 buying season.

The measurement landscape is rapidly shifting as major networks seek alternatives to legacy systems. Per Forbes in April 2025, the industry has entered a "multi-currency world" where providers like iSpot.tv, VideoAmp, and Comscore are actively competing during Upfront negotiations. Paramount Global notably integrated iSpot’s "Outcomes of Scale" solution for cross-platform attribution, while AMC Networks recently expanded its partnership with iSpot in March 2026 to help advertisers move beyond traditional viewership metrics toward response-based reporting.

Technological innovation is also accelerating the transition. In February 2026, iSpot launched SAGE, an agentic AI platform developed over two years with input from brands like General Motors and Airbnb. Per iSpot’s technical releases, SAGE uses proprietary measurement data to automate creative diagnosis and strategic planning, reflecting a broader trend where 80% of marketers now use AI in their video ad workflows. This push for speed comes as streaming's share of TV ad impressions nearly reached 20% by mid-2025, according to iSpot’s own unified trends reporting.

Accreditation remains a critical hurdle for these alternative currencies. While Nielsen regained its Media Rating Council (MRC) accreditation for national TV in 2023, iSpot became the first provider to receive certification from the U.S. Joint Industry Committee (JIC) for meeting baseline requirements across all transactional classifications. Per Advanced Television, this August 2024 certification is valid for two years, providing a stable foundation for networks and agencies to transact on big-data-plus-panel solutions as linear reach continues to contract.