IPMX Open Standard Gains Market Momentum With 52 Certified Products

The transition from proprietary AV-over-IP protocols to open standards reaches a tipping point as IPMX demonstrates cross-vendor hardware interoperability. By building on SMPTE ST 2110, IPMX allows the converging broadcast and Pro AV markets to share a common technical foundation while simplifying deployment through support for asynchronous sources and HDCP. This shift reduces vendor lock-in for enterprise and live event venues, forcing proprietary solution providers to justify higher costs against a growing library of standardized equipment. The industry's focus now moves to the August certification event to see if major display and silicon manufacturers join the 11 early adopters to solidify the standard's footprint.

The push for IPMX follows years of fragmentation in the AV-over-IP market, where proprietary protocols such as SDVoE and NDI have held significant market share. Per Commercial Integrator in March 2026, the demand for interoperability has intensified as corporate and education sectors seek to integrate remote production capabilities directly into fixed architectural installations. While NDI remains a dominant force in software-based production due to its low barrier to entry, IPMX is strategically positioned to capture the higher-end hardware market by utilizing the same ST 2110 framework used by major broadcasters like NBCU and the BBC. This commonality allows for a unified infrastructure that spans from the boardroom to the broadcast studio.

Technical validation for these standards has been a multi-year effort. According to reporting from TV Technology in April 2026, the AMWA NMOS (Network Media Open Specifications) have become the critical 'control plane' for these IP migrations, enabling automated discovery and connection of devices that previously required manual configuration. The success of the initial 52-product certification at the EBU in Geneva mirrors previous industry shifts, such as the adoption of Dante for audio-over-IP. As of June 2026, analysts at Omdia suggest that the Pro AV market is increasingly prioritizing 'future-proof' IP networking over HDBaseT or HDMI distribution, with open standards expected to account for a larger share of new project bids through 2027.