Comcast scales multiview to thousands of live channels
The article describes Comcast’s multiview rollout, which started as a server-side experience before the 2024 NFL season and expanded to thousands of dynamic live channels. It also says the experience now includes personalized "Create Your Own Multiview" viewing without new hardware or app updates, and frames this as a cloud-powered approach built with MediaKind and MK.IO.
Key Takeaways
- The rollout began ahead of the 2024 NFL season as a server-side experience.
- Comcast expanded multiview to thousands of dynamic live channels.
- “Create Your Own Multiview” now lets viewers personalize their live sports layout.
- The experience works without new hardware or app updates.
- The stack is described as cloud-powered and built with MediaKind and MK.IO.
Why It Matters
Comcast has moved multiview from a feature into a scaled viewing mode for live sports, with personalization and channel expansion delivered entirely through the cloud. That matters because it shows live-sports UX can evolve without device upgrades or app refreshes, reducing friction in deployment. The article also frames this as a benchmark built with MediaKind and MK.IO, which places cloud-native delivery at the center of the multiview stack. What to watch next: whether Comcast discloses any usage or scale metrics tied to the thousands of live channels and personalized multiview sessions.
Read full article at mediakind.com
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