India's OTT user base hits 1.45 billion, YouTube leads
India's OTT streaming market has grown to 1.45 billion users, driven by affordable mobile data and increased smartphone penetration. YouTube leads this market, indicating significant user engagement in the region.
Key Takeaways
- India's OTT user base reached 1.45 billion.
- YouTube leads India's OTT market.
- Affordable mobile data is one of the drivers cited for the market's growth.
- Rising smartphone penetration is also supporting adoption.
Why It Matters
India's OTT market is now large enough to matter for any streaming platform watching mobile-first usage patterns. The article ties that growth to affordable data and higher smartphone penetration, which points to distribution economics, not just content demand. YouTube's lead also underscores how far the market has leaned toward broad, mobile-native video consumption. What to watch next: whether future reporting breaks out how that 1.45 billion user base is split across platforms beyond YouTube.
Read full article at sphericalinsights.com
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