Imagine Communications highlights its Platinum IP3 router, a scalable and resilient solution for mixed-format video and audio routing from SD to UHD. The datasheet details its features including redundancy, integrated multiviewers, and the Magellan Control System, indicating its use in broadcast facilities, control rooms, and mobile production trucks.
The Platinum IP3 serves as a bridge for broadcasters managing the transition from legacy SDI to UHD and IP-based infrastructures. By consolidating routing, frame sync, and multiviewing into a single frame, Imagine reduces physical footprint and power requirements in high-density environments like OB trucks and master control rooms. This hybrid capability is critical as the industry shifts toward SMPTE ST 2110 standards while maintaining massive SDI legacy footprints. Watch for whether Imagine's focus on density holds up against pure-IP competitors like Evertz's ENX as major networks accelerate their shift to decentralized, software-defined architectures.
The demand for hybrid infrastructure solutions matches a broader industry pivot toward IP-based workflows. According to industry reports from April 2026, approximately 42% of broadcast facilities have now adopted remote or cloud-enabled IP workflows, while 65% of broadcasters are actively upgrading their hardware to support the transition from SDI to SMPTE ST 2110 standards. This shift is fueling significant market growth, with the global live IP broadcast equipment market projected to grow from $3.39 billion in 2026 to $16.7 billion by 2035.
Imagine Communications has strategically centered its recent product roadmap on this convergence. Per Business Wire in October 2025, the company acquired the Marketron REV platform to bolster its ad-tech and monetization portfolio, complementing its infrastructure plays. Furthermore, at NAB 2025, Imagine emphasized the synergy between its Magellan Control System and the Selenio Network Processor (SNP), which has now shipped over 4,500 units to clients including Rai (Radiotelevisione Italiana). Rai recently signed a three-year frame contract to use Imagine's tech as the backbone for its nationwide IP migration across 25 locations.
Competition remains fierce in the routing sector. In September 2025, rival Evertz introduced its ENX routing platform at IBC, designed to handle native ST 2110 IP and SDI signals in a single chassis without an intermediary IP switch. Similarly, Evertz's NEXX platform has targeted the 12G-SDI market by enabling multi-frame configurations of up to 960x960, highlighting a parallel industry trend where vendors prioritize massive scalability to accommodate 4K and 8K production demands.
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