Single Drama Makes Channel 5 Fastest-Growing UK PSB Streamer
Channel 5's BVoD service, referred to as "5 streaming," has become the fastest-growing UK public service broadcaster (PSB) platform of the year. This growth was reportedly driven by a single factual scripted drama about Huw Edwards.
Key Takeaways
- Channel 5’s '5 streaming' service is the UK’s fastest-growing public service broadcaster (PSB) platform this year.
- The growth was attributed to a single factual scripted drama about Huw Edwards.
- The service operates within the UK's Broadcaster Video on Demand (BVoD) ecosystem.
Why It Matters
This instance demonstrates that a single, topical factual drama can be enough to make a streaming service the fastest-growing among its public service broadcaster peers. For other UK BVoD services, it underscores the value of timely, culturally-resonant content as a potent driver for user acquisition. The key question is whether Channel 5 can retain this new audience and if the success prompts more commissions of similar fast-turnaround factual singles.
Read full article at broadcastnow.co.uk
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