Telestream EDC adds content intelligence to media encoding

Telestream is signaling a more media-aware approach to encoding inside EDC, rather than treating processing as a blind first step. That matters because the product is being repositioned around pre-encode understanding, not just output generation. The article frames this as an enhancement to Telestream EDC, a named product in the encoding and software stack, with an explicit AI-for-video angle through “content intelligence.” What to watch next is whether Telestream provides concrete examples of how EDC uses that intelligence in real workflows, beyond the brief launch note.