RSNs mix vMVPD, OTA, cable, and DTC to reach local fans
Regional sports networks (RSNs) utilize a variety of distribution and monetization strategies, including vMVPDs, OTA, cable, and DTC, to cater to their local fan bases. The article highlights how RSNs like Space City Home Network and NESN optimize these methods to serve both casual and dedicated sports fans.
Key Takeaways
- RSNs are distributing through vMVPDs, OTA, cable, and DTC to reach fans where they are.
- Space City Home Network GM Jim Colasanto is one of the executives discussing RSN distribution strategy.
- NESN CMO and CDO Ahmed Darwish says RSNs have to serve both affiliated teams' interests and local viewing preferences.
- The discussion appears in a Streaming Media 2026 clip featuring ViewLift VP Global GTM Strategy Chance Mason.
Why It Matters
RSNs are not relying on a single distribution model; they are combining vMVPDs, OTA, cable, and DTC to serve both casual and dedicated viewers. That matters because the article frames local sports as a distribution problem as much as a programming one: RSNs have to align with team interests while matching how fans in a region actually watch. The broader streaming stack here includes ViewLift, which is part of the discussion. What to watch next is which of these distribution paths RSNs emphasize in future programming and monetization decisions.
Read full article at streamingmedia.com
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