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PlatformsIndustry TrendMarch 13, 2023

Crunchyroll keeps anime lead as Netflix, Disney, AMC chase

Crunchyroll keeps anime lead as Netflix, Disney, AMC chase
TheWrap

Experts identify Crunchyroll as the leading anime streaming service globally, citing its deep content catalog and long-standing presence, making it difficult for competitors like Netflix, Disney+, and AMC to challenge its market position. These larger streaming companies are noted for their increasing investment in the lucrative anime market to attract younger audiences.

Key Takeaways

  • Experts describe Crunchyroll as the leading anime streaming service globally.
  • Netflix, AMC and Disney are targeting anime as a way to broaden appeal to younger audiences.
  • Crunchyroll’s long-standing presence and deep catalog are cited as reasons rivals would need years to catch up.
  • The article characterizes Crunchyroll’s market position as “borderline monopoly” status.

Why It Matters

Crunchyroll’s current lead means anime remains a niche where catalog depth and long-term presence still matter more than scale alone. For Netflix, Disney and AMC, the market is attractive enough to justify investment, but the article suggests they are still far behind on content and positioning. The broader streaming takeaway is that anime is now part of the audience-acquisition playbook for large platforms, not just a specialist category. Watch for whether any of those bigger services meaningfully expand their anime libraries or originals over the next year.


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