Guaraná Antarctica and Samsung buy into pocket soap operas

The immediate signal is that brands are treating pocket-sized soap operas as a commercial ad format, not a novelty. That puts short-form serialized video into the monetization stack alongside more familiar advertising channels. The ecosystem angle is straightforward: the article names five brands — Guaraná Antarctica, Ibis, Nutren Senior, Samsung, and Boticário — showing that interest spans consumer goods, hospitality, and electronics. Watch the reported $14 billion global market figure this year, which is the clearest size signal in the piece.