Roku holds 58% of cord-cutters in latest survey
A survey of over 3,500 cord cutters indicates that Roku maintains market dominance with 58% of the market share. The article questions Google TV's ability to compete with Roku and Apple TV based on survey data.
Key Takeaways
- The survey covered more than 3,500 cord cutters.
- Roku received 58% of the vote, the largest share in the survey.
- The article contrasts Roku’s lead with Google TV’s rising popularity and Apple TV’s position.
- The data comes from a cord-cutter survey, not device shipment figures or platform usage logs.
Why It Matters
Roku’s 58% share shows it remains the clear reference point in this part of the streaming device market, at least among the surveyed cord cutters. Google TV is described as gaining popularity, but the article gives no figure that narrows the gap with Roku or Apple TV. For streaming platform vendors, the immediate signal is that brand preference among cord cutters still concentrates heavily around Roku. What to watch next: whether a future survey puts a numeric share behind Google TV’s growth, rather than just describing it qualitatively.
Read full article at cordcuttersnews.com
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