Google may fold Tag Manager into Google Ads
Google is reportedly exploring the integration of Google Tag Manager directly into the Google Ads interface, which would include a modernized user interface. This potential integration aims to streamline the process of managing Google's marketing tags within its advertising platform.
Key Takeaways
- Google Tag Manager may be integrated directly into the Google Ads interface.
- The reported integration would include a new user interface.
- The move would streamline management of Google’s marketing tags inside Google Ads.
Why It Matters
If Google brings Tag Manager into Google Ads, it reduces the number of places teams need to manage marketing tags and ad setup. That matters for streaming and ad-tech operators already working inside Google’s advertising stack, where fewer handoffs can simplify implementation. The article points only to a potential integration and a modernized interface, so the key signal is whether Google actually ships the change in Ads and how the Tag Manager workflow is presented there.
Read full article at seroundtable.com
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