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PlatformsOtherMay 4, 2026

NBC, Peacock draw 19.6 million for record Kentucky Derby

Associated Press

The 152nd running of the Kentucky Derby, broadcast on NBC and Peacock, achieved a record average viewership of 19.6 million, following Golden Tempo's victory.

Key Takeaways

  • The 152nd Kentucky Derby averaged 19.6 million viewers across NBC and Peacock.
  • Golden Tempo won Saturday’s race.
  • NBC and Peacock carried the broadcast.

Why It Matters

A 19.6 million average makes this the most-watched Kentucky Derby on record, giving NBC and Peacock a clear benchmark for one of the year’s biggest live sports events. It also shows the combined reach of linear TV and streaming for marquee sports coverage, with Peacock included in the audience total. For streaming operators, the relevant signal is how NBC packages future Derby broadcasts and whether Peacock remains part of the reported viewership mix. Track the next NBC/Peacock Derby audience figure against this 19.6 million baseline.


Read full article at washingtonpost.com

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Newest

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RTC.ONKrakow
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Top Sources

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  2. 2.SiliconANGLE93
  3. 3.AdExchanger66
  4. 4.Tech Times65
  5. 5.YouTube62
  6. 6.TechCrunch56
  7. 7.PPC Land51
  8. 8.arXiv50
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