Access Advance’s VDP Pool adds ByteDance, Tencent, Dolby
Access Advance announced that several global technology companies, including ByteDance, Dolby, Kuaishou, MediaTek, OPPO, Philips, and Tencent, have joined its Video Distribution Patent (VDP) Pool. This pool offers a single licensing solution for essential patents covering HEVC, VVC, VP9, and AV1 codecs. Participants cited the pool's balanced framework, simplified licensing, and support for innovation as reasons for their adoption.
Key Takeaways
- The VDP Pool now includes ByteDance, Dolby, JVC Kenwood, Kuaishou, HFI, Mitsubishi, OPPO, Philips and Tencent as licensors and licensees.
- The pool covers standard essential patents for four codecs: HEVC (H.265), VVC (H.266), VP9 and AV1.
- Access Advance says the model lets companies add, drop or switch codecs without licensing constraints or renegotiation.
- MediaTek said HFI joined because it will promote adoption of newer codecs and drive innovation in the device ecosystem.
- Access Advance says royalty rates are now published and licensing agreements are available.
Why It Matters
The immediate impact is simpler codec licensing for video distributors and device makers that need coverage across HEVC, VVC, VP9 and AV1. Access Advance is packaging that into one agreement, with published royalty rates and agreements available now. The broader signal is the size of the roster: companies across platforms, chipsets and devices are buying into the same pool, extending Access Advance’s earlier HEVC Advance and VVC Advance track record. What to watch next is whether more streaming services and hardware vendors sign the VDP Pool agreements after the rate card is public.
Read full article at accessadvance.com