Global streaming players now drive half of Denmark’s video viewing

Half of all video viewing in Denmark is now captured by global streaming players, a clear sign that international platforms have reached major scale in the market. The finding points to a Danish video landscape where local and global services are competing under growing pressure from international entrants, as described by Mediavision. The next data point to watch is whether Mediavision’s future analyses show that 50% share rising further or holding flat.