Stream Hatchet, a subsidiary of GameSquare, has released its Q1 2026 Live Streaming Trends Report, now incorporating data from TikTok Live. The report finds that global live streaming viewership reached 17 billion hours, with TikTok Live accounting for almost half of the total. Excluding TikTok Live, the market saw a 0.2% increase in hours watched compared to Q4 2025.
The formal inclusion of TikTok Live data effectively doubles the measured size of the live streaming market, establishing a new, higher benchmark for audience scale. This immediately changes the calculus for advertisers and media buyers trying to reach the largest live audiences. While the data shows the non-TikTok market is stable, its relative share is now much smaller, underscoring TikTok's dominant position in total volume. Watch how viewership for rising 'Extraction Shooter' titles, mentioned as gaining on Fortnite, trends in Q2 as publishers seek the next major gaming hit.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source