Fubo's Customizable Multiview Launches on LG TVs for 2026 Season
Fubo announced it is expanding its user-configurable Multiview feature to select LG smart TVs, allowing subscribers to watch up to four live channels at once. The feature will be rolled out to 2024, 2025, and newer 4K and 8K LG TV models, with completion expected before the start of the 2026 American football season. Fubo aims to be the first vMVPD to offer this type of customizable multiview on the LG platform, expanding beyond its prior availability on Apple TV and select Roku devices.
Key Takeaways
- The feature allows users to watch four self-selected channels at once on 2024, 2025, and newer 4K and 8K LG TV models.
- Unlike competitors' pre-set options, Fubo's Multiview lets users choose any combination of sports, news, or entertainment channels.
- The launch is timed to precede the 2026 football season, targeting fantasy sports players who track multiple games.
- This marks an expansion of the feature, which was previously available only on Apple TV and select Roku devices.
Why It Matters
Fubo is moving a key differentiator—user-configurable multiview—directly onto a major smart TV OS. This removes the need for an external streaming device like an Apple TV for LG TV owners to access the feature, reducing friction for a core sports-oriented user base. As vMVPDs compete on experience, Fubo aims to be the first to offer this level of customization natively on LG's platform, setting it apart from services with pre-set channel arrays. The key metric to watch will be user engagement and retention on LG devices once the 2026 football season begins.
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