Ross Video pushes robotic cameras into live sports and concerts
Ross Video CEO David Ross discussed the Canadian company's innovations in sports broadcast and live event technology, including robotic cameras and data-rich visual solutions, with John Stackhouse. The conversation highlighted Ross Video's role in redefining live events, from major league sports to music concerts.
Key Takeaways
- David Ross discussed Ross Video’s sports broadcast innovation with John Stackhouse.
- The company highlighted robotic cameras as part of its live-event technology stack.
- Ross Video’s work spans major league sports and music concerts.
- The article points to data-rich visual solutions as another area of focus.
Why It Matters
Ross Video is presenting live-event production as a cross-format technology business, not just a sports-broadcast one. The specific emphasis on robotic cameras and data-rich visual solutions matters because those are the concrete tools named in the article, and they show how production hardware is being applied across both major league sports and concert environments. For streaming and live production teams, the useful signal is the scope of that deployment, not a broader market claim. Watch for any additional detail from Ross Video on which live-event categories it is targeting next, and whether it names new camera or visual-system products in follow-up coverage.
Read full article at rbc.com