FreeWheel has launched an AI agent infrastructure, including its Model Context Protocol (MCP) server and intelligence tools, designed to embed artificial intelligence directly into premium video transactions. This system aims to automate workflows and optimize performance for buyers and sellers in real time. PMG is an initial partner piloting these capabilities within its marketing operating system, Alli, for global streaming campaigns.
FreeWheel is moving AI from a reporting layer into the transaction stack for premium video, with MCP and Intelligence tools aimed at automating negotiation, monitoring, and optimization. That matters for buyers and sellers trying to replace fragmented manual workflows with faster execution inside the systems they already use. PMG’s early pilot inside Alli shows the ecosystem angle: AI tools are being wired directly into streaming ad operations, not bolted on afterward. The next concrete signal to watch is which additional partners FreeWheel names as it rolls out more AI-powered capabilities through 2026.
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