Fox names AWS preferred AI provider to power unified streaming
Fox Corporation has designated Amazon Web Services as its preferred AI Cloud provider to enhance the FOX One streaming platform. The partnership integrates AWS Elemental media services with AWS AI and machine learning tools to automate highlight generation, real-time social content reformatting, and personalized discovery for over 300 million users.
Key Takeaways
- The partnership supports FOX One, a unified direct-to-consumer platform serving over 300 million monthly active users.
- Automated tools reformat 16:9 live sports broadcasts into vertical social media formats in near real-time.
- Fox uses Amazon Media Replay Engine to publish hundreds of recap videos autonomously, as demonstrated with 731 clips during the 2022 World Cup.
- Streaming infrastructure now supports 4K resolution with HDR and sub-second latency across major networks including FOX Sports and Tubi.
- Integrated AI stack includes Amazon Bedrock, SageMaker, and Titan for personalized content discovery and metadata enrichment.
Why It Matters
This deal signals a shift from using AI for experimental projects to deploying it as a core production engine for high-scale streaming. By embedding AWS AI directly into the MediaLive and MediaTailor delivery stack, Fox can reduce the overhead of manual content editing and vertical-video adaptation for social platforms. As more broadcasters move toward unified DTC models, this integration provides a template for managing fragmented content libraries and multi-platform distribution within a single cloud environment. Watch for whether this automated highlight model expands into non-sports news coverage to compete with real-time social feeds.
Additional Context
The expanded AWS partnership follows Fox's significant consolidation of its digital footprint. In August 2025, the company launched FOX One as its primary unified streaming hub, priced at $19.99 per month to reach cord-cutters. Per Awful Announcing (April 2026), Fox subsequently announced the retirement of the standalone Fox Sports smart TV app in May 2026, mandating a transition to FOX One for connected devices to streamline its technology overhead and user experience. This consolidation effort is critical as the company manages its 300 million user base, which includes the rapidly growing Tubi FAST service.
Technically, Fox has been navigating infrastructure trade-offs to deliver premium video. During a public industry debate in January 2025 reported by Streaming Learning Center, experts highlighted that while Fox market its streams as 4K HDR, many large-scale live productions actually use 1080p60 upscaled feeds due to 3G-SDI hardware constraints. The integration of AWS Elemental Inference and improved metadata processing via the Amazon Media Replay Engine is designed to bridge this gap by enhancing visual quality and automation without requiring a wholesale replacement of physical broadcast hardware.
Competitive pressure remains high as rival cloud providers secure similar deep integrations. Per Amazon reports from September 2025, AWS now powers major workflows for Netflix, the BBC, and Sky Sports+, celebrating a decade of its Elemental acquisition. This scale has allowed Fox to achieve milestones like the 'Catch Up With Highlights' feature, which managed 731 recap videos for the 2022 World Cup. With Tubi reaching a record 2.2% share of total U.S. TV usage per Nielsen (October 2025), Fox is increasingly reliant on these AWS AI tools to maintain engagement across both its free ad-supported and premium subscription tiers.
Read full article at softprom.com
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