Fox Corporation has fully migrated its content operations to a unified AWS cloud platform, launching FOX One in 2025. The company is leveraging AI on AWS, including AWS Elemental Inference for vertical video and generative AI services, to enhance personalization and monetization of its content. This strategic shift highlights FOX's transformation into a cloud-native media powerhouse focused on innovative content creation and delivery.
Fox’s full migration to a cloud-native infrastructure marks a shift from traditional broadcasting to an agile, AI-first distribution model. By automating technical tasks like vertical cropping and metadata tagging, Fox reduces the manual overhead of supporting the fragmented multi-screen landscape. This strategy allows the company to capitalize on real-time viral moments during live sports, a critical competitive advantage as rights costs soar. Other major broadcasters are likely to follow this 'process once, optimize everywhere' approach to maximize engagement across both lean-back and mobile-first environments. Watch for Fox's ability to drive incremental ad revenue via AI-enriched contextual metadata during the 2026 World Cup.
Fox's decision to build FOX One on AWS places it among a growing cohort of major media companies consolidating operations on a single cloud provider for AI-driven content workflows. Fox officially launched FOX One on August 21, 2025, at $19.99 per month, bundling sports, news, and entertainment from its full portfolio of networks into a single direct-to-consumer platform targeting the 65 million U.S. households outside the cable bundle. The service features AI-powered personalization, intelligent discovery, and enhanced search built in partnership with Perplexity, alongside responsive support through Sierra AI, signaling that Fox views AI integration as a core differentiator rather than a bolt-on feature.
On the business side, Fox has moved quickly to expand FOX One's distribution and feature set ahead of the 2026 FIFA World Cup. FOX One and Skreens Entertainment Technologies announced a multiview technology partnership in April 2026 to deliver synchronized multiview experiences and contextual advertising during select live programming, with the functionality expected to debut during the World Cup streamed on FOX One. Skreens' Tessera platform will run on Adaptive Channel Infrastructure to enable dynamic, personalized channels delivered at scale in real time, complementing the AWS Elemental Inference pipeline Fox uses for automated vertical video reformatting.
From a technical standpoint, Fox's approach to AI-powered vertical video and automated highlight generation sits in the same category as tools from WSC Sports and Pixellot, which offer competing paths to automated short-form content without requiring a full cloud migration. Fox's choice to build on AWS Elemental Inference rather than a third-party clipping vendor gives it tighter integration with its existing encoding and packaging pipeline, but it also means the company bears full responsibility for model accuracy and editorial quality control during high-stakes live events. The Perplexity-powered search layer adds another AI dependency that Fox must manage alongside its core infrastructure commitments to AWS.
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