Fox expands NFL Mexico rights to fuel streaming and Tubi growth
![Fox expands NFL Mexico rights to fuel streaming and Tubi growth](data:image/svg+xml;charset=utf-8,<svg height="476px" width="746px" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
Fox Corporation has secured multi-year NFL rights for Mexico, starting in 2026, across its linear, streaming, and ad-supported platforms. This deal extends key sports properties to digital services like FOX One and Tubi, aiming to reinforce Fox's streaming revenue growth. The article discusses how this agreement fits into Fox's investment narrative around live sports and streaming, particularly regarding the monetization of digital growth versus rising sports rights costs.
Key Takeaways
- Rights package includes Thursday Night Football, Sunday games, Thanksgiving, and all NFC playoffs
- Agreement mandates production of four original weekly programs tailored for Mexican fanbases
- Digital distribution concentrated on FOX One and ad-supported streaming via Tubi
- Fox projects revenue to reach $18.3 billion with $2.1 billion in earnings by 2029
- Strategy shifts premium live inventory into direct-to-consumer and FAST environments
Why It Matters
The deal signals Fox's intent to aggressively bridge the gap between legacy linear cash flows and high-margin digital growth. By securing exclusive NFL rights in a market with up to 48 million fans, Fox gains critical leverage for its newly launched FOX One streamer and the Tubi platform. This fits into a broader industry trend where premium sports are no longer siloed on cable but serve as the primary engine for streaming acquisition and ad-tier retention. Success depends on whether Fox can scale its digital ad revenue fast enough to offset the persistent inflation of global sports rights fees. Watch for whether specific NFL inventory on Tubi drives a measurable lift in Mexico's monthly active users.
Additional Context
The NFL Mexico deal coincides with a broader push by Fox to dominate live sports in the region. Per MediaPlay News (June 2026), American football is now the second-most popular sport in Mexico, trailing only soccer. This underscores the strategic timing of the partnership, as the NFL has identified Mexico as its largest international fan base. The league’s return to playing regular-season games in Mexico is anticipated for 2025 and 2026, following renovations at Estadio Azteca, which further elevates the profile of Fox's broadcast inventory.
On the infrastructure side, the launch of FOX One in August 2025 marked Fox’s definitive entry into the unified direct-to-consumer market. Unlike domestic peers who spend billions on original streaming scripts, Fox CEO Lachlan Murdoch noted in 2025 earnings calls that the service focuses on consolidating the company's existing news and sports portfolio. Per Forbes (August 2025), FOX One launched at a premium $19.99 monthly price point specifically to protect legacy affiliate fees while offering a path for cord-cutters to access live events.
This regional expansion is part of a larger North American sports surge. Per Fox26 Houston (June 2026), the FIFA World Cup 2026—hosted across the U.S., Canada, and Mexico—is already utilizing Tubi and FOX One as primary digital hubs for free and paid match coverage. The NFL deal effectively institutionalizes this multi-platform approach, ensuring that once the World Cup concludes, Fox maintains a high-frequency sports anchor to keep users engaged across its streaming ecosystem.
Read full article at simplywall.st
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