Fox Entertainment Studios is developing a vertical horror series for the My Drama app, while Samsung TV Plus expands its Korean content library to capture mobile and global audiences. These developments highlight a broader industry shift toward short-form vertical video and international content to drive engagement and ad revenue.
The move by Fox and Samsung TV Plus to embrace microdramas reflects a strategic pivot toward mobile-first consumption patterns to capture younger demographics. By adapting established IP like Fear Factor into two-minute vertical segments, networks are attempting to convert social-media scrolling habits into measurable streaming engagement. This trend forces a reevaluation of traditional ad-insertion models, as publishers must now monetize high-frequency, short-duration views to satisfy advertiser demand for mobile reach. As FAST platforms like Tubi and Samsung TV Plus integrate these formats, the industry should watch for whether micro-content becomes a standard retention tool or remains a niche experimental format.
Fox Entertainment Studios is developing a vertical horror series based on the Fear Factor brand for the My Drama app. Produced with Endemol Shine North America, the project features episodes under two minutes. This shift toward microdramas reflects a strategic effort to capture younger audiences by adapting established IP for mobile-first consumption.
Fox is developing a scripted horror vertical video series based on the Fear Factor: House of Fear brand.
The series will debut on the My Drama app, a platform owned by Holywater Tech that specializes in microdramas.
Content on the My Drama platform is limited to bite-size clips under two minutes, or 120 seconds.
Networks are pivoting to microdramas to capture younger demographics and convert social-media scrolling habits into measurable streaming engagement.
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